Simple money habits make a big difference when you’re building something that actually lasts.
Use These Money Management Tips to Help Build a Stronger Financial Future for Your Business
Startups Don’t Fail From Lack of Ideas—They Run Out of Cash
Ask any founder what keeps them up at night, and eventually they’ll say, “money.” It doesn’t matter if your product’s amazing or your team is brilliant—if you mismanage cash, you're in trouble. I’ve seen companies with millions in revenue stall because no one was paying attention to how the money moved.
Early on, I made that mistake myself. I thought financial discipline would slow us down. But it’s the opposite. Good money management gives you options—bad money habits box you in. Here’s what’s worked for me, and for the teams I’ve supported over the years.
1. Separate “Growth” From “Survival” Money
Every startup should have two buckets: one for staying alive, and one for growing. The problem is, most early-stage companies blur the two. They throw all cash into the same account and just... hope it stretches.
That’s a gamble. Your rent, payroll, taxes—those are survival costs. Your ad spend or new hires? Growth bets. Keep them separate. Not just in your head—literally, separate bank accounts if possible. That way, you’re not accidentally draining runway to fund experiments.
One client I advised had three months of runway left. But once we separated growth costs from core operations, we found an extra two months of burn hiding in aggressive ad spend. That gave them time to restructure and raise.
Try this:
- Create two categories in your budget: Core vs. Variable.
- Fund core costs first—always.
- If growth costs threaten runway, pause and reassess.
2. Cash Flow Isn’t a Report—It’s a Daily Pulse
If you’re checking your bank balance instead of your cash flow forecast, you’re flying blind. It’s like looking at a photo instead of a video. You might be fine today—but what about next week?
Cash flow should be a live habit, not a quarterly headache. Build a 13-week rolling cash forecast and update it every Friday. Not a fancy one. Just enough to show what’s coming in and what’s going out. I’ve used Google Sheets for years. Simpler is better if it keeps you consistent.
And here's a quick rule of thumb: if you’re paying people before your customers pay you, watch out. That's a timing risk. Shorten those cycles where you can.
Try this:
- Track your receivables weekly. Chase late invoices like they owe you rent—because they do.
- Project cash for 13 weeks out—make it a standing Friday task.
- Build in a “what if revenue drops 30%” line—just to stay honest.
3. Profit Is Nice—But Liquidity Pays the Bills
Plenty of profitable companies run out of cash. Why? Because their profits are locked up in inventory, unpaid invoices, or long payment terms. Profit doesn’t equal cash. Liquidity is what counts.
One time we had a distribution business showing solid profits on paper. But the founder was using that to justify a warehouse expansion. When I dug into the numbers, their cash conversion cycle was 93 days. They were floating suppliers for three months while waiting for customers to pay.
We paused the expansion, restructured terms, and got DSO (days sales outstanding) down to 48. That move saved them. Liquidity bought them breathing room. And it’s often the difference between scaling and stalling.
Try this:
- Run a monthly check on working capital (receivables + inventory – payables).
- Negotiate faster payment terms with clients—or offer small discounts for early payment.
- Watch your inventory turnover like it’s your heartbeat.
4. Pay Yourself—But Don’t Starve the Business
This one gets tricky. Founders either overpay themselves too early or don’t pay themselves at all. Both can hurt your company.
If you don’t take a salary, it’s not noble—it’s distortion. It hides the true cost of running the business. If you take too much, you might be draining growth capital or hurting morale when your team sees the gap.
What’s fair? Enough to cover your basic needs, while giving the business the oxygen it needs to grow. Then adjust it once you’re profitable—or raise with eyes wide open.
I paid myself $2,500/month when I started my own company. It wasn’t glamorous, but it was real. It kept me honest. And it forced us to build a business that could pay everyone, including the founder.
Try this:
- Set a fixed founder salary in your financial model—even if you defer it.
- When you raise capital, be clear with investors about what you’ll pay yourself.
- If your team takes cuts, lead by example—every time.
5. Don’t Outsource Financial Thinking Too Soon
I get it—numbers aren’t everyone’s thing. But delegating your financial brain too early is dangerous. Bookkeeping? Sure, outsource it. But forecasting, burn rate, margin planning—that’s your job, or your CFO’s. Not your accountant’s.
I once met a founder who hadn’t opened their P&L in six months. Their ops person was “handling it.” Turns out, they were running negative gross margins for two quarters and had no idea. Fixing that took 6 months and a lot of pain.
Finance isn’t just compliance. It’s strategy. It’s what tells you whether that hire, that market, that deal makes sense. Don’t check out. Check in. And make it part of your weekly rhythm.
Try this:
- Block 30 minutes a week to review financials—no skipping.
- Ask dumb questions. Then ask smarter ones.
- Own your forecast. Don’t let someone hand it to you fully baked.
Book Recommendation
"Simple Numbers, Straight Talk, Big Profits!" by Greg Crabtree is a gem. Practical, sharp, and full of stuff you can actually use. No fluff, just smart ways to think about money in your business.
Let’s Keep It Real
What’s the one money habit that’s helped your business the most—or burned you the worst? Let’s swap stories.
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