In many kinds of businesses, employees do not have the opportunity to interact and meet customers like those working in a restaurant. The fact that the customers are served within the company, allows owners to have the capacity to interact with their clients, understand their behavior, and develop little tricks that can increase their sales and those of many other types of businesses.
1. Draw attention to the product, not to its price
Get rid of the $ signs
In the minds of clients, the dollar signs are linked to money, therefore the dollar sign before the price may ward off customers from expensive products or services. In a certain taking way, this symbol eases the psychological effect of money on buyers. The reason why, from diners to high-end restaurants, it's the rule of thumb to leave the dollar signs out.
Use flowery descriptions for your products and services
The solution is simple, what you should do is delight customers with what the product is and distract them from focusing on the price. Therefore, by using short, flowerily and convincing descriptions you can focus customers´ attention on the dish causing customers to put aside the price which can lead to customers paying $ 20 for a salad, without feeling bad about it (of course if the product meets the expectations generated by its description).
2. Set the right mood
Although music has a psychological effect on people, we should use it correctly in our favor. A study from Loyola University estimated restaurants and stores that played slow music saw a 38 percent increase in sales over stores that played loud or fast music. The fact that the music is swift and strong accelerates the way people act and take decisions about whether, to be excited about buying something or not, in the absence of many positive factors that make the decision obvious; the decision will tend to be negative.
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